"When you plant a tree, you commit to a long term vision of how beautiful that tree could be in decades to come. Sometimes even centuries. Starting Faith In Nature back in 1974 was a bit like that. It was a vision of what could be possible one day. A belief that the best companies could be ethical. That natural could be affordable. That doing right by the planet and its people was not only a choice, but our duty. Change doesn't always come quickly. But that's exactly why Faith matters so much.You’ll find every one of these badges on every one of our products.
And you’d find most of them on our very first products created back in 1974.
Because Natural, Vegan, Cruelty Free and Ethical aren’t just buzzwords to us.
They’re the basis of everything we do. We’re proud that one of the things people love most about our products is how wonderful they smell. But the credit should really go to nature — because everything we make has 100% natural fragrance."